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Raid audience measurement platform launches for UK local media
The Regional Audience Intelligence Data (Raid) platform has officially launched to provide audience measurement for the UK local news media sector. Developed by the research agency RAM Penetrace on behalf of local publishers, the tool is designed to offer media planners more accurate and immediate data.
The platform utilizes digital tags across local news websites to capture reach, frequency, and demographics, while combining these with readership surveys to include print data. This approach allows for readership insights at the postcode level.
Theo Bamber, chief executive of the News Media Association, noted that the tool provides a clear view of the market, helping connect brands with local audiences. Dianne Newman, CEO of RAM Penetrace UK Ltd, stated the system is designed to adapt to the evolving local news sector while providing the rigour required for media agency planning.
Entities
Dianne Newman · News Media Association · RAID · RAM Penetrace · Theo Bamber
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The Raid platform provides audience measurement for UK local news media. www.asianimage.co.uk · www.dunmowbroadcast.co.uk · www.countytimes.co.uk
- [● 3 SOURCES] RAM Penetrace developed the Raid platform for local publishers. www.asianimage.co.uk · www.dunmowbroadcast.co.uk · www.countytimes.co.uk
- [● 3 SOURCES] News Media Association CEO Theo Bamber stated that Raid provides a dynamic view of the local media market. www.asianimage.co.uk · www.dunmowbroadcast.co.uk · www.countytimes.co.uk
- [● 3 SOURCES] The platform offers readership insights at the postcode level. www.asianimage.co.uk · www.dunmowbroadcast.co.uk · www.countytimes.co.uk
- [● 3 SOURCES] Raid uses digital tags and readership surveys to capture audience data. www.asianimage.co.uk · www.dunmowbroadcast.co.uk · www.countytimes.co.uk