Rajkummar Rao partners with Traya for hair loss awareness campaign

Actor Rajkummar Rao has partnered with the science-backed hair health brand Traya for a digital campaign marking Hair Loss Awareness Month. The initiative aims to educate consumers on distinguishing between normal daily hair shedding and active hair loss.

A central component of the campaign is the ‘hair pull test,’ a simple at-home screening method that takes less than a minute. The test involves gently pulling a section of approximately 40–50 strands of hair. According to the campaign, if fewer than five strands are removed, it is considered normal shedding; however, consistently seeing six or more strands may indicate active hair loss requiring further evaluation.

Traya Co-founder Saloni Anand noted that the campaign seeks to provide a middle ground for individuals who often either ignore hair loss until it is severe or panic at minor shedding. The brand emphasizes that hair loss can be driven by various factors, including genetics, hormonal imbalances, nutritional deficiencies, stress, and lifestyle habits.