Raju Noornabi appointed Managing Director of UM Perú

UM Perú, a media agency under Omnicom Media, has appointed Raju Noornabi as its new Managing Director. Noornabi aims to lead a new growth phase for the agency and solidify its position as an industry leader in the country.

Noornabi brings over 13 years of experience across agencies, media, and advertisers. He previously served as Director of The Hive Perú, a specialized agency for Nestlé, where he earned recognition including the 2025 Gran Effie for D’Onofrio Charitón. His professional background also includes roles such as Head of Performance at Scotiabank, Digital Marketing Lead at Tottus, and positions at Publicis, OMD, and El Comercio.