Rakuten and au PAY Market announce major October sales events

Major Japanese e-commerce platforms Rakuten Ichiba and au PAY Market have announced large-scale promotional sales events for October.

Rakuten Group is launching a new sale series called ‘Genre Matsuri’ starting October 4. The event will focus on four key categories: fashion, food, daily necessities, and home appliances. Highlights include up to 50% off coupons for food and home goods, and a point redemption campaign where 2,000 participants could win their full purchase amount back in points. The event will run in conjunction with the ‘Okaimono Marathon’ shopping spree.

Simultaneously, au PAY Market is holding its ‘Santaro no Hi’ and ‘Okaimono Rally’ events. These promotions feature discounts of up to 50% on various items, including seasonal autumn gourmet foods, winter appliances, apparel, and contact lenses. The platform is also introducing a new membership rank system, offering increased point redemption rates of up to 40% for customers who shop across multiple stores during the campaign period.