Rakuten expands ecosystem through app integration and new sales events

Rakuten Group is expanding the utility of its Rakuten Link app and launching new promotional events for its Rakuten Ichiba marketplace.

On October 1, Rakuten Mobile officially launched the “Rakuten Ichiba Shop Rakuten Link Official Account” feature within the Rakuten Link app. This allows users to follow specific shops to receive direct updates on sales, new products, and exclusive coupons. The move aims to transform the communication app into a direct customer touchpoint for the e-commerce platform.

Simultaneously, Rakuten Ichiba is introducing a new sale event called “Genre Matsuri” (Genre Festival). The inaugural event is scheduled to run from October 4 to October 9, coinciding with the “Okaimono Marathon” shopping campaign. The sale features specialized promotions across various categories, including fashion, food, daily necessities, and home appliances, offering significant point rewards and discount coupons.