Rakuten to become Ferrari Team Partner starting in 2027

Scuderia Ferrari has announced a multi-year partnership agreement with Rakuten, the Japanese technology leader in e-commerce and digital content. The agreement is set to begin on January 1, 2027.

The collaboration aims to leverage the global Formula 1 platform to explore business opportunities across the Rakuten ecosystem, including e-commerce and Rakuten Symphony. The partnership intends to highlight technological capabilities and foster cross-sector innovation.

Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari, noted that the partnership unites two brands with strong global presences and a shared belief in the power of innovation. Mickey Mikitani, Chairman and CEO of Rakuten Group, stated that the partnership provides a dynamic global platform to showcase Rakuten’s digital ecosystem and technological expertise.