Raúl, CEO of (anónimo), advocates for positive communication

Raúl, the founder and CEO of the agency (anónimo), discusses the importance of reclaiming human values and positive communication in an era characterized by ephemeral content and dehumanization. He notes that the ease of modern access can lead to a loss of perceived value in life and social commitments.

Raúl highlights a growing awareness among younger generations regarding social issues such as racism, equality, and social causes. He emphasizes that communication professionals have a responsibility to influence society positively. His agency also engages in social work, including a recent campaign for Save the Children addressing human trafficking.