Ralf Dümmel to launch new product development show on Sat. 1

Investor Ralf Dümmel, known from the show ‘Die Höhle der Löwen’, is launching a new Sat. 1 series titled ‘Die Millionenidee – mit Ralf Dümmel’. Starting November 8, the program will air on Sundays at 18:15.

Unlike traditional startup shows, participants do not need a business plan or a prototype; a simple sketch of an idea is sufficient. Dümmel and his team will oversee the development and practical testing of these ideas. He will bear the full financial risk for product development, with profits being split 50:50 between him and the original idea creator after costs.

The show features a direct retail partnership with Lidl. Winning products are intended to be available in the Lidl online shop immediately following the broadcast, with physical availability in more than 3,250 German Lidl branches by the following Monday morning. This collaboration aims to expand Lidl's non-food assortment through exclusive TV-driven products.