Ranch Market retains customer data in-house for premium service

Ranch Market operator PT Supra Boga Lestari Tbk is maintaining its highest-spending customers' data on internal systems to preserve trust and provide personalized service. This strategy specifically applies to the Diamond Plus tier, an invitation-only loyalty level that sits above the standard Silver, Gold, and Diamond tiers of the Blibli Tiket Reward programme.

Diamond Plus members receive specialized benefits, including personal shoppers, mobile checkout services to bypass queues, and the ability to contact store managers directly for special orders. Hiu Kurniawan Saputra, chief of strategic planning and new business development, stated that the company limits external data sharing to maintain service quality, only providing product, price, and quantity information to partners like Blibli, Grab, and The Nielsen Company Indonesia to ensure accurate online stock levels.