Raneen Awad prioritizes customer trust at RENO

Raneen Awad, the founder of the skincare brand RENO, emphasizes that long-term brand value in the beauty industry is built on product quality and customer trust rather than marketing hype. While acknowledging that social media and advertising are effective for gaining attention, Awad maintains that marketing alone cannot establish genuine consumer confidence.

Awad’s professional background is multifaceted, spanning roles as a beauty salon model, a specialist in the piercing industry, an educator, and a social media influencer. She has utilized these diverse experiences to build her expertise as an entrepreneur, viewing her transitions between different sectors of the beauty industry as a comprehensive professional education that informs her current leadership at RENO.