Range Rover to reduce number and size of interior screens

Range Rover has announced a strategic shift in its interior design philosophy, moving away from the industry trend of increasing screen sizes and quantities. The brand aims to reduce what executives describe as ‘visual and acoustic noise’ by limiting the number and dimensions of displays within its vehicles.

Ryan Miller, the global head of product and service marketing, indicated that the brand does not wish to compete solely on technological density or dashboard complexity. Instead, the goal is to create a calmer, simpler interior environment. This approach does not imply a return to physical buttons, as most functions will remain integrated into the central infotainment system, but it does mean a more selective use of technology.

The upcoming electric Range Rover GT serves as the first model to showcase this direction. It features a central infotainment screen, a smaller driver display, and a head-up display, but notably lacks a dedicated screen for the passenger—a feature becoming common among luxury competitors. Range Rover plans to apply this more restrained technological approach to its future models.