RASA Group to scale Jee Bhar Ke cloud kitchen brand

RASA Group has announced plans to scale its cloud kitchen brand, Jee Bhar Ke (JBK), into a ₹150–200 crore business over the next five years. The expansion is supported by a ₹15 crore investment from the conglomerate.

Over the next 12 to 24 months, the company intends to establish up to eight new cloud kitchens across North and Central India. Target cities for this expansion include Jaipur, Agra, Chandigarh, Lucknow, Kanpur, Meerut, Jammu, Indore, Bhopal, Dehradun, and Mathura-Vrindavan. The investment will be utilized to expand the kitchen network, strengthen supply chains, and enhance technological capabilities.

Currently operating in Delhi, Gurugram, and Noida, Jee Bhar Ke processes approximately 10,000 orders per month and maintains a repeat customer rate of 35–40%. The brand focuses on delivering authentic regional Indian dishes through standardized kitchen operations.