Raspini launches second phase of advertising campaign
Raspini, the Piedmontese food company founded in 1946, is launching the second phase of its 'A chi piace Raspini?' advertising campaign. Following a successful initial phase earlier this year, the new television rollout is scheduled to air on La7 from September 27 through October 24.
The campaign will feature approximately 100 total airings, utilizing sponsorships of weather reports twice daily. The advertisements will focus on characters such as 'Bagnini' and 'Alpini,' who were popular subjects in the first phase. The initiative, designed by Media Italia and produced by Little Bull, aims to strengthen brand awareness and celebrate the company's 80th anniversary.
According to research conducted by Nextplora involving 2,522 deli purchasers in Northwest Italy, the first phase of the campaign successfully increased spontaneous brand recognition, particularly in the company's historical territory of Piedmont.
Entities
La7 · Little Bull · Media Italia · Nextplora · Raspini
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The campaign celebrates the 80th anniversary of the Piedmontese company, which was founded in 1946. www.infovercelli24.it · www.piazzapinerolese.it · www.lavocediasti.it
- [● 3 SOURCES] Raspini is launching the second phase of its 'A chi piace Raspini?' advertising campaign. www.infovercelli24.it · www.piazzapinerolese.it · www.lavocediasti.it
- [● 3 SOURCES] A research study conducted by Nextplora on 2,522 deli purchasers in Northwest Italy showed the first phase of the campaign was well-received. www.infovercelli24.it · www.piazzapinerolese.it · www.lavocediasti.it
- [● 3 SOURCES] The campaign features spots sponsored during weather reports, airing twice daily for approximately 100 total airings. www.infovercelli24.it · www.piazzapinerolese.it · www.lavocediasti.it
- [● 3 SOURCES] The television campaign on La7 will run for four weeks from September 27 to October 24. www.infovercelli24.it · www.piazzapinerolese.it · www.lavocediasti.it