RC Lens secures new sponsorship and Champions League revenue

RC Lens has announced a new commercial partnership with De Dietrich Thermique. The Nord-based company, which specializes in thermal comfort solutions such as heating and air conditioning, has signed a two-season agreement with the club starting in the 2026-2027 season.

Separately, the club is facing a significant financial windfall due to its return to the UEFA Champions League. Following a second-place finish in Ligue 1, RC Lens is guaranteed a participation fee of 18.62 million euros. Under the new tournament format, the club can earn additional revenue through match results, including 2.1 million euros per win and 700,000 euros per draw. Depending on their performance and progression into knockout stages, total revenues could reach between 50 and 60 million euros, with the potential to exceed 100 million euros if the club wins the competition.