RD Station announces AI-driven software strategy through 2027

RD Station, an operation of TOTVS, has announced a new generation of artificial intelligence features designed to integrate marketing, sales, and customer service. During the Universo TOTVS event, the company unveiled tools including an AI Agent Creator, which allows users to build reactive chat agents or automated agents capable of executing scheduled tasks via text descriptions or templates.

The company also introduced AI Connectors utilizing the Model Context Protocol (MCP). This technology enables external AI tools, such as ChatGPT and Google Gemini, to access data and perform tasks within RD Station solutions using natural language.

According to Gustavo Avelar, Vice President of TOTVS leading RD Station, the strategic goal is to move toward software that can be operated entirely through natural language and AI agents by mid-2027, significantly reducing reliance on traditional user interfaces.