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[BUSINESS] · Brazil · 5 sources

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Rádio Bandeirantes expands reach via FAST TV on LG and TCL platforms

Rádio Bandeirantes is expanding its digital presence through new agreements with LG Electronics and TCL to integrate its programming into FAST (Free Ad-supported Streaming TV) platforms.

The station will begin broadcasting continuously and for free on LG Channels starting September 28, followed by its debut on TCL Channel on October 1. This move aims to diversify the broadcaster's distribution beyond traditional radio dials, streaming apps, and existing digital platforms to reach a wider audience via connected Smart TVs.

Through the LG partnership, the broadcaster gains access to an installed base of approximately 22 million devices. The TCL partnership adds to the existing presence of BandNews FM on 11 million Smart TVs. This expansion of news and sports coverage is strategically timed ahead of the 2026 election coverage.

Entities

Grupo Bandeirantes de Comunicação · LG Electronics · Rádio Bandeirantes · TCL