Rádio Eldorado to return to São Paulo airwaves on October 7

Rádio Eldorado is set to return to the FM airwaves in São Paulo on October 7 at the 107.9 MHz frequency. The station, which has been off the air since May 14, will be operated and programmed by Grupo Estado.

The relaunch includes a commercial partnership with the insurer Porto, which will act as a publisher to support the station's content strategy. According to artistic director Emanuel Bomfim, the partnership aims to expand the station's reach through digital production, audiovisual content, and streaming.

Porto stated that its decision to support the return is driven by the station's cultural relevance and its connection to São Paulo. The company intends to build a consistent, long-term relationship with the broadcaster to ensure its growth and sustainability.