Real estate markets see branded residence boom in UAE and shifting trends in Ireland

The real estate sectors in the UAE and Ireland are experiencing distinct shifts in market dynamics. In the United Arab Emirates, a boom in branded residences—properties developed alongside global hospitality or fashion brands—is reshaping the skyline. Dubai currently leads the world in completed branded developments, while Ras Al Khaimah has become a top-ten global real estate market. Reports from Savills and CBRE indicate that buyers are paying an average premium of 64 percent for branded properties compared to non-branded alternatives, as these names provide verified trust for international investors.

In Ireland, capital appreciation in real estate remains positive, though momentum is reportedly waning. The market is facing increased scrutiny as tenant advocacy groups demand greater transparency regarding landlord taxation to combat rising rents. Simultaneously, economic think tanks have raised concerns regarding rent control policies, suggesting such measures may inadvertently discourage new housing development and maintenance, potentially worsening housing shortages.