Real estate sectors in Argentina and Chile embrace digital transformation

The real estate sectors in Argentina and Chile are experiencing significant shifts driven by digitalization and new networking models. In Mendoza, Argentina, the inaugural Real Connect event was held in Chacras de Coria to foster collaboration among brokers, developers, investors, and architects. The event focused on professionalization and modernizing commercial methodologies, covering topics such as investment strategies, personal branding, and the use of social media for sales.

In Chile, technological platforms are redefining how housing projects are marketed. JetStock, a platform developed by JetBrokers, is enabling real estate companies to expand their reach by connecting them to a network of approximately 2,000 property brokers and 180 brokerage firms. This infrastructure allows companies to manage inventory, quotes, commissions, and sales tracking through a single system, reducing reliance on internal sales teams and traditional physical sales rooms.