Borussia Dortmund unveils purple kit in Tokyo, ignites fan debate

German club Borussia Dortmund presented its new third‑kit for the 2026‑27 season in Tokyo during a marketing tour. The jersey features a dominant lilac base with neon‑yellow accents and the club’s traditional badge in yellow. The launch included a large billboard on a Tokyo skyscraper and a street‑style showcase on the Shibuya crossing.

Fans reacted strongly on social media. Some praised the bold colour shift away from the classic black‑and‑yellow palette, while others criticised the design, calling it overly bright or joking that it could serve as a warning vest. The kit, supplied by Puma, is priced at about €100 and is intended to appeal to supporters willing to “shine different.” The club emphasized that the neon‑yellow details maintain a link to its traditional colours despite the visual break.

The new kit will be used as the alternate strip for Borussia Dortmund’s domestic and European matches in the upcoming season, with the regular home kit remaining the traditional yellow‑black design.