Real Madrid reaches record 2.4 billion euro brand value

Real Madrid has been named the world’s most valuable football brand for the third consecutive year, according to the ‘Football 50-2026’ report by Brand Finance. The club’s brand value rose by 25% to a record 2.4 billion euros, making it the first football club to surpass the 2 billion euro threshold. This growth follows record revenues of 1.221 billion euros for the 2025/2026 fiscal year, aided by the completed renovations of the Santiago Bernabéu stadium.

On the pitch, José Mourinho has begun his second tenure as Real Madrid manager. In his first official match, the team secured a 2-1 victory against Espanyol, with goals from Jude Bellingham and new signing Carlos Espí. Despite the win, Mourinho addressed the media in his first press conference, emphasizing a desire for open competition among players and addressing rumors regarding squad depth and the potential impact of players like Rodri.