Real Madrid shifts presentation style for Mourinho and new signings

Real Madrid is adopting a new approach for the presentation of head coach José Mourinho and its six summer signings: Ibrahima Konaté, Denzel Dumfries, Bernardo Silva, Marc Cucurella, Carlos Espí, and Yan Diomandé. Instead of traditional large-scale media events at the Santiago Bernabéu, the club will hold private, family-oriented gatherings hosted by President Florentino Pérez.

Mourinho is scheduled to appear for an extended television interview on the show ‘El Chiringuito’ ahead of the season opener against Espanyol.

Financially, the club's significant transfer activity has been largely offset by the sale of academy talent. Real Madrid spent approximately 225 million euros on new players this summer, but generated roughly 190 million euros from the sale of 12 players developed at La Fábrica, covering about 84 percent of the total expenditure.