Real Sociedad launches 2026/27 first kit in partnership with Joma

Real Sociedad unveiled its first‑team kit for the 2026/27 season, marking the start of a technical partnership with Spanish sportswear firm Joma Sport after the club’s contract with Macron ended. The jersey returns to the traditional vertical blue‑white “txuri‑urdin” stripes, includes a silk‑satin silicone shield on the crest, ribbed cuffs and an interior neck inscription reading “Aurrera txuri‑urdinak!”.

The kit is produced from 100 % recycled polyester made from PET bottles, a material that cuts CO₂ emissions by about 75 % compared with conventional fabrics. It features Joma’s Micro‑Mesh ventilation system in high‑sweat zones and reinforced, comfortable seams. Priced at €85 for men, women and children (plus optional name and number), the kit is sold through the club’s online store and the Elkano shop in San Sebastián, with availability from 30 June. Alternate black and red kits, as well as goalkeeper versions, are expected later in the season.