Realme and Fluxo W7M announce gaming partnership in Brazil

Realme and the Brazilian esports and entertainment club Fluxo W7M have announced a partnership to integrate Realme smartphones into the gaming ecosystem in Brazil. The collaboration aims to combine Fluxo W7M’s influence in content creation and community engagement with Realme’s focus on high-performance technology.

The partnership will feature influencer activations, livestream production, and brand presence on official uniforms. The initiative highlights the Realme 16 Series, which features the Snapdragon 7 Gen 4 chipset, displays of up to 144 Hz, and 7,000 mAh batteries.

Fang Chen, CMO of Realme Brazil, stated the goal is to bring the brand closer to the gaming community through competition, content, and daily routines. Bruno ‘Nobru’ Goes, Founding Partner of Fluxo W7M and Realme’s gaming ambassador in Brazil, noted that the collaboration aligns with the evolving ways the gaming community consumes content.