realme expands Indian market presence with TWS leadership and P4s 5G launch

realme TWS market hearables smartphone launch India consumer electronics

realme has maintained its leading position in India’s TWS (True Wireless Stereo) market within the INR 3,000–5,000 price segment for the second consecutive quarter. According to Counterpoint Research, the brand saw 17% year-over-year growth in this segment during Q2 2026. The realme Buds Air 7 was identified as the best-selling TWS model in the offline channel for this price bracket, while the realme Buds T200x led the below-INR 2,000 segment for ANC-enabled models.

In addition to its hearables performance, realme has launched the realme P4s 5G, with sales beginning September 3, 2026. Priced starting at INR 31,999, the smartphone is positioned for gaming and features a MediaTek Dimensity 7400 Ultra 5G chipset and a Samsung M14 AMOLED display with a 144Hz refresh rate. The device includes an 8,000mAh battery with 80W fast charging capabilities and is available through Flipkart and realme.com.

Entities

Counterpoint Research · MediaTek · Realme

Sources

realme Retains Leads Spot in INR 3K–5K TWS Segment for Second Consecutive Quarter with 17% YoY Growth [onlinemediacafe.com]

8 days ago

realme P4s 5G first sale begins on 3rd September, starting at INR 31,999 [www.mobilityindia.com]

9 days ago