Record TV scores audience surge during Corinthians‑Athletico‑PR match

Rede Record’s broadcast of the 0‑0 draw between Corinthians and Athletico‑PR on July 30 drew the highest TV audience in 11 Brazilian markets and on the national panel. In Greater São Paulo the match reached an average of 8.8 rating points, beating the nearest rival SBT’s 3.3. Similar leads were recorded in Salvador (8.1 vs 3.1), Belo Horizonte (7.1 vs 1.5), Goiânia (7.6 vs 5.5), Campinas (4.6 vs 1.9), the Federal District (6.2 vs 3.4), Rio de Janeiro (5.1 vs 2.6), Curitiba (6.5 vs 4.2), Recife, Manaus, and Porto Alegre, with the national panel showing 6.3 points for Record against SBT’s 3.0.

The strong football broadcast also hurt rival news programs. Jornal da Band fell to fourth place in São Paulo, while SBT and Band saw their ratings dip as viewers tuned to the match, highlighting the impact of live sport on Brazilian TV audience dynamics.