Red Bull launches EA SPORTS FC 27 rewards campaign in Brazil

EA SPORTS FC 27 Red Bull video game rewards Brazilian market Ultimate Team

Red Bull has launched a partnership with EA SPORTS in the Brazilian market, distributing 12 million special edition cans that serve as a gateway to exclusive content for EA SPORTS FC 27. Each can contains an eight-digit code that players can redeem via a mobile device to unlock rewards in the game’s “My Packs” section.

Rewards include player loan cards featuring five Red Bull-affiliated athletes—Endrick, Richard Ríos, Alphonso Davies, Jaedyn Shaw, and Nico Williams—as well as two exclusive kits and 250 Season Points to accelerate progression.

Separately, players utilizing the Career Mode in EA SPORTS FC 27 can leverage specific licensing agreements. While the full Brazilian league is not officially licensed, partnerships with clubs Bahia and Botafogo allow for the inclusion of official rosters and faces, offering strategic opportunities for players to recruit talent from these specific teams.

Entities

Bahia · Botafogo · EA Sports · Red Bull

Sources

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