Red Bull launches new Glacier Edition energy drink

Red Bull has launched a new flavoured energy drink, the Glacier Edition, featuring a Frosted Raspberry flavour. The full-sugar variant is being released in various formats, including 250ml and 473ml cans, in both plain and price-marked packaging.

Initial availability is exclusive to Booker retailers and Tesco stores starting October 12, with a wider rollout planned for early next year. The launch follows the recent introduction of the Winter Edition Pistachio and Berries flavour and aims to capitalize on the growing consumer demand for flavoured energy drinks, which has outperformed unflavoured options in recent years.