Red Lobster relaunches ‘Endless Shrimp’ promotion

Red Lobster has reintroduced its ‘Endless Shrimp’ promotion at participating locations as of August 17. The seafood chain stated the decision was driven by high customer demand, noting that guests “never stopped asking for it.”

The promotion was previously cited by analysts as a contributing factor to the company’s financial struggles and subsequent Chapter 11 bankruptcy filing, which followed the closure of dozens of locations in May 2024. The company maintains that the previous operating model was flawed and that the current version has been adjusted to better serve guests, restaurant teams, and the business.

The limited-time offer allows customers to mix and match five different shrimp flavors, including garlic-bread-crusted shrimp, shrimp linguini Alfredo, garlic shrimp scampi, Parrot Isle coconut shrimp, and Walt’s Favorite Shrimp.