Red Lobster Revives Unlimited Shrimp Promotion After Bankruptcy

Red Lobster has announced the return of its popular Unlimited Shrimp (also called Endless Shrimp) promotion, offering diners an all‑you‑can‑eat shrimp buffet for a fixed price of about $20‑$25 per person, varying by location and any active discounts.

The promotion, which was introduced in 2024, led to heavy losses—estimated at $11 million over three months—and contributed to the chain filing for Chapter 11 bankruptcy. The bankruptcy resulted in the closure of more than 100 restaurants and a sale to a new ownership group.

Chief executive Damola Adamolekun said the limited‑time revival responds to strong customer demand. The current offering includes five shrimp dishes, such as Shrimp Linguini Alfredo, Garlic Shrimp Scampi and a new "Marry Me" shrimp inspired by a viral recipe.