Redcare Pharmacy appoints digital marketplace expert as new CEO

Redcare Pharmacy is undergoing a strategic leadership transition and market repositioning. Peter Schmid von Linstow, a former executive from digital marketplaces including eBay and AutoScout24, is set to become CEO on October 1, 2026, succeeding Olaf Heinrich. The appointment signals a shift in focus from a traditional mail-order pharmacy toward becoming a digital health trading platform, with an emphasis on artificial intelligence, e-prescriptions, and European expansion.

Financially, the company reported a 19 percent revenue increase to 1.7 billion euros in the first half of 2026, with active customers rising to 14.7 million. Despite recent stock volatility and a decline in share price, analysts at Jefferies have maintained a buy recommendation, setting a price target of 97.00 euros. This optimism comes as the company seeks to capitalize on structural shifts in the German healthcare sector, where traditional brick-and-mortar pharmacies face increasing pressure and closures.