Reebok launches new campaign as Kany García and Carín León collaborate

Reebok has launched its “Born Classic. Worn Together.” campaign, a local evolution of its global “Born Classic. Worn For Life.” initiative. The campaign features Karol G as a global creative muse, emphasizing how fashion connects different generations and communities through shared joy and energy.

In Mexico, the campaign includes Karime Pinter, María León, and Renee, showcasing how classic pieces can be adapted to diverse personal styles and social contexts.

In the music industry, Kany García and Carín León have released a new collaborative single titled “El sombrero y la camisa.” This follows their successful 2023 collaboration “Te lo agradezco,” which earned a 2024 Latin GRAMMY nomination for Song of the Year. The new track continues the creative link between García’s exploration of Latin American song and León’s contemporary Mexican music style.