Reebok names Hilary Duff as new global brand ambassador

Reebok has announced singer and actress Hilary Duff as its new global brand ambassador. The partnership is centered around the “Unfiltered and Unstoppable” campaign, which emphasizes authenticity, physical strength, and everyday comfort.

Duff will represent the brand through various lifestyle and performance products. The campaign highlights classic silhouettes such as the Club C 85 Vintage sneakers and technical running models like the FloatZig 2. The apparel collection includes performance jackets and wide-cut sweatpants, designed to transition from athletic activities like Pilates and gym workouts to casual urban settings.

The collaboration, owned by Authentic Brands Group, aims to connect with millennial audiences by blending nostalgia with modern functionality and versatility.