Refy beauty brand expands into Poland via Sephora

British beauty brand Refy, co-founded by influencer Jess Hunt and entrepreneur Jenna Meek, is expanding its retail presence into Poland and 12 other European markets through Sephora.

Following an online launch on Sephora's European websites on August 17, the brand is scheduled to debut in 57 physical Sephora stores across Europe, including Poland, starting August 31. This move represents the largest retail expansion in the company's history. The current Polish online offering includes 29 products, ranging from the brand's signature Brow Sculpt to newer items such as Lash Sculpt, Glow & Sculpt Primer, and various skincare and lip products.

Founded in 2020, Refy grew from a viral TikTok presence centered around Hunt's specific eyebrow styling routine. The brand's initial success was driven by the Brow Sculpt product, which reportedly sold out its first batch in less than six weeks.