Regenerative technologies drive new trends in skincare

The skincare industry is seeing a significant shift toward regenerative technologies, moving away from traditional anti-aging claims toward cellular signaling and long-term skin health. Key trends include the use of exosomes—microscopic messengers used for cellular communication—and PDRN (polydeoxyribonucleotide), a DNA-derived molecule popular in aesthetic medicine for supporting skin resilience and brightness.

In response to these clinical trends, luxury and professional brands are developing topical alternatives to injectable treatments. Dior Capture has introduced plant-derived phyto-PDRN products, such as the PDRN-Shot, to mimic the effects of regenerative injections at home. Similarly, London-based aesthetic doctor Dr. Ivona Igerc has launched Dr Ivy Skincare, featuring a three-step regimen centered on regenerative exosomes to support skin rejuvenation through daily cleansing, treatment, and hydration.