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[BUSINESS] · Spain, United Kingdom, Italy · 2 sources

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Regent Seven Seas Cruises expands motorsport land programs for 2027

Regent Seven Seas Cruises has expanded its partnership with Motorsport Lab to launch four exclusive pre- and post-cruise land programs for 2027. These programs will be integrated into seven European voyages, targeting automotive enthusiasts through immersive destination experiences.

The 2027 collection includes the ‘Motorsport Magic’ experiences in Barcelona, ‘House of Motorsports’ at the Goodwood Estate in England, and the ‘Supercar Escape’ in Bologna, Italy. Activities are designed to connect travelers with local motoring cultures through supercar and classic-car driving, private automotive access, and motorsport-related activities.

This expansion builds upon previous collaborations, such as 2025 programs that featured driving the Monaco Grand Prix street circuit and visiting Italy’s Motor Valley for Ferrari and Lamborghini experiences.

Entities

Goodwood Estate · Motorsport Lab · Ray Chang · Regent Seven Seas Cruises · Wesley D’Silva