Reggio Emilia launches digital support and data monitoring initiatives

New initiatives have been launched in Reggio Emilia to address digital literacy and commercial monitoring. The “Imbranati Digitali” project, located at the Conad Le Vele supermarket, provides a dedicated desk to assist citizens with internet, smartphone, and computer issues. The project aims to prevent the exclusion of populations, particularly the elderly, from essential services such as home banking, digital identity management, and telemedicine.

Simultaneously, Confcommercio Emilia-Romagna is promoting the “Cities analytics” platform to combat commercial desertification. Through a partnership with WindTre, the platform uses mobile network data to monitor pedestrian flows and mobility patterns in urban centers. This data-driven approach is intended to assist local policymakers and entrepreneurs in urban regeneration efforts. The system is currently operational in Reggio Emilia and Scandiano, with plans to expand to Guastalla and Castelnovo in 2027.