Regina and Brasil Cacau launch new product campaigns

Regina has launched the ‘Muito prazer’ campaign in Portugal, introducing a renewed visual identity and nine new chocolate bars. The product range features various ingredients and textures, including pistachio, caramelized macadamia, almond, orange, cookies, and brownie. The marketing strategy includes television, outdoor advertising, digital media, and influencer partnerships.

In Brazil, Brasil Cacau is expanding its collaboration with Fini. The ‘Temporada Fini Beijos’ introduces three dessert options—a milkshake, a sundae, and a cone—to the brand’s cafeterias. Additionally, the partnership includes new retail products: a Fini Dentaduras chocolate bar filled with strawberry and raspberry cream, and a Fini Beijos truffle. The expansion into cafeterias is a strategic move for Brasil Cacau, as the segment accounts for 20% of the company’s revenue.