Regina Ekholm opens Feel Fab Beauty & Wellness in Vimmerby

Regina Ekholm is relaunching her business, Feel Fab Beauty & Wellness, by opening a new beauty salon in central Vimmerby. The approximately 150-square-meter premises are located on the ground floor of Stora torget, beneath Boston.

Ekholm, a nurse who is also studying to become a pediatric nurse, previously paused her business ventures following the birth of her first child. She intends to balance the salon with her hospital work and studies. The salon will offer services including eyelash extensions, lash lifts, brow lifts, eyebrow tinting, and spray tanning.

The business is scheduled to open this Thursday in conjunction with the Vimmerby Handels event, Tjejkvällen. Ekholm noted that while the salon provides a sense of calm for clients, she chose the central location to be in an area with high foot traffic.