Regina Pats Cut Ticket Prices by Up to 58% to Boost Attendance

Starting with the 2026‑27 season, the Western Hockey League’s Regina Pats will lower single‑game ticket prices by about 15 % across all seating categories. The new family zone will offer seats at $12.50 each—a 58 % reduction from the previous price—while weekday games will have tickets beginning at $12.25, roughly a 50 % cut.

Season‑ticket holders will receive added perks, including a $5 concession credit for every regular‑season home game (totaling about $170 in food‑and‑beverage value) and free admission to all pre‑season home games. The pricing overhaul is part of a broader plan by Brandt Sports & Entertainment, which recently assumed operation of the Brandt Centre, to fill the arena with louder, fuller crowds and drive higher concession, merchandise, and corporate‑partner revenue. A $10 million arena upgrade will also add a new sound system, LED lighting, upgraded security, digital displays and Canada’s first LED rink‑board system.