Regional economic trends show high real estate activity and online savings in Croatia

Recent data reveals distinct economic behaviors across Croatian counties. In Koprivnica-Križevci County, real estate transactions reached 4,684 in 2025, representing 47.4 sales per 1,000 inhabitants. This places the region fourth in the country for real estate turnover relative to population, an improvement from eighth place in 2024. Leading the nation in this metric are Lika-Senj, Zadar, and Istria counties.

Separately, an analysis of online search trends indicates that Zagreb County ranks third nationally in a savings index, scoring 115 points. Despite having above-average net salaries of approximately 1,583 euros, residents actively search for discounts, coupons, and sales. The highest savings index was recorded in the City of Zagreb, followed by Osijek-Baranja and Zagreb County. Conversely, Adriatic counties such as Istria and Dubrovnik-Neretva recorded the lowest indices for online discount searches.