Regional Japanese products promoted via JA Town and Akita Marche

Various regional product promotions are underway in Japan. The JA Town online shop, ‘Chiisana Yamagata Marche’, has commenced pre-orders for award-winning Shine Muscat grapes from Yamagata Prefecture. These limited-quantity items were selected based on ten criteria, including shape, skin color, and taste, receiving ‘Grand Prize’ or ‘Excellence Award’ honors.

In Tokyo, an ‘Akita Marche’ event was held at the JERA headquarters to promote the food and tourism of Akita Prefecture. The event featured a variety of local specialties, including award-winning craft gin from Kodama Brewing, Oga pears, roasted mont blanc, and regional snacks, aimed at showcasing Akita’s diverse products to employees.