Regional trends show diverse cocktail and coffee house culture in Germany and Austria

An analysis by coffee shop Coffiness based on Google Trends data reveals significant regional differences in cocktail search interests across Germany. The findings suggest that cocktail preferences are not uniform but vary by state. The Mojito is particularly popular in western states such as Hessen, Rheinland-Pfalz, Saarland, and Schleswig-Holstein, while the Aperol Spritz leads in several eastern and northern states, including Bremen, Mecklenburg-Vorpommern, Thüringen, Sachsen, Sachsen-Anhalt, and Hamburg. Berlin stands out as the only state where the Negroni is the most searched cocktail.

In Austria, a discussion regarding the definition of a coffee house has emerged in Vienna. Following a planned “coffee house tour” by district chairman Michael Luxenberger in Margareten, locals have debated whether modern establishments like the Cuadro qualify as traditional coffee houses. The debate emphasizes that the term often refers to the function of a venue—serving as an uncomplicated, all-day establishment for coffee, food, and newspapers—rather than just its outward appearance.