Reiwa Travel launches gamified rewards feature on NEWT app

Reiwa Travel Inc. has launched a new gamified feature within its travel application, NEWT, designed to help users earn travel points through interactive gameplay. The initiative, titled ‘Play games and travel with points!’, allows users to collect tickets by playing a daily game called ‘Where is Nyuta?’ or by completing various in-app missions.

Users can exchange five collected tickets to participate in a ‘Darts Challenge.’ Depending on the area hit during the challenge, users receive NEWT points, which are valued at one yen per point. These points can be applied toward bookings for overseas tours or hotel accommodations. The company aims to make travel more accessible and affordable amidst rising prices and currency fluctuations by encouraging engagement through these digital rewards.