Rejuran Cosmetic partners with singer EJAE for global marketing

PharmaResearch has announced a global marketing collaboration between its premium derma cosmetic brand, Rejuran Cosmetic, and EJAE, a Korean-American singer and composer known for her work on the Netflix animation ‘K-Pop Demon Hunters’.

The collaboration features a “Bridal Diary” concept, showcasing EJAE’s personal wedding skincare routine as she prepares for her marriage in November. The content, shared via social media, highlights her use of specific Rejuran products, including the Turnover Ampoule, Nutritive Cream, and Dual Effect Ampoule, to maintain skin health amidst a busy international schedule.

Through this campaign, Rejuran Cosmetic aims to expand its brand awareness and consumer touchpoints in international markets, specifically targeting the United States. The company intends to use the campaign videos to connect interest in PDRN-based skincare with actual product experiences.