Rejuran Cosmetic to launch in Sephora Singapore

PharmaResearch has announced that its premium derma cosmetic brand, Rejuran Cosmetic, will launch in Sephora Singapore both online and offline starting September 2. The brand was selected to participate in the ‘Olive Young K-Beauty Edit,’ a curated project by Olive Young designed to showcase competitive K-beauty brands within Sephora stores.

Rejuran Cosmetic will offer 10 different products in Singapore, including its signature Dual Effect Ampoule, Turnover Ampoule, and the Skin Protection Mask. The brand aims to leverage its patented ‘DOT c-PDRN’ ingredient to strengthen its presence in the Southeast Asian premium derma cosmetic market.

To support the launch, PharmaResearch plans to conduct intensive marketing through October. This includes outdoor advertising and pop-up stores at major shopping complexes such as ION Orchard and VivoCity. The company intends to transition its local growth from an online-centric model to a broader presence through offline retail and direct brand experiences.