Reliance enters India’s ice cream market with Bombay Creamery

Reliance Consumer Products Ltd (RCPL), the FMCG division of Reliance Industries Ltd, has entered the Indian ice cream market with the launch of its new brand, Bombay Creamery. Positioned as an “accessible premium” brand, the product line uses real dairy cream and features a variety of formats including cones, cups, tubs, bars, and sticks.

The brand is utilizing an aggressive pricing strategy, with products starting at ₹10 (approximately ten cents) to target price-sensitive consumers. The initial rollout is focused on Western India, with plans for a pan-India expansion leveraging Reliance’s extensive retail network and cold chain infrastructure.

This entry has already impacted established competitors. Shares of Kwality Wall’s and Vadilal Industries saw declines of approximately 3.6% following the announcement. The Indian ice cream market, valued at ₹243.50 billion in 2025, is projected to grow significantly, reaching an estimated ₹639.41 billion by 2034. Reliance’s entry is expected to intensify competition among major players such as Amul, Mother Dairy, and Nestlé.