Reload 2026 marketing event to be held in Pouso Alegre

The Reload 2026 event, organized by Sebrae Minas and the Commercial and Industrial Association of Pouso Alegre (Acipa), will take place on August 13 at Summit Hall. The gathering is designed to support small business owners by bringing together experts in digital marketing, innovation, and artificial intelligence.

A featured speaker for the event is copywriting specialist Leandro Ladeira, who will present his “Light Copy” methodology. This approach focuses on using storytelling and persuasion to create natural, engaging content that encourages consumer decisions without explicit commercial discourse. Other scheduled topics include the impact of artificial intelligence on consumer experience, presented by Caio Camargo.