Renata Vichi launches book on business and career longevity

Renata Vichi, former president of Grupo CRM and investor on Shark Tank Brasil, is launching a new book titled ‘O Negócio é Ser Longevo’ (The Business is Being Long-lived). The book, published by Buzz Editora, will be presented in Campinas on October 8.

Drawing from three decades of leadership at Grupo CRM—where she managed brands such as Kopenhagen and Brasil Cacau—Vichi explores the intersection of business, career, and personal longevity. She argues that true longevity requires continuous evolution and the ability to adapt to market changes and consumer behavior without losing one's core identity.