Renner, Riachuelo, and C&A compete in denim market

Major Brazilian retailers Renner, Riachuelo, and C&A are intensifying their competition within the denim market, focusing on innovation, style, and sustainability to drive sales.

According to Grand View Research, the global denim market was valued at US$ 86.66 billion in 2024 and is projected to reach US$ 121.5 billion by 2030. Retailers are leveraging denim as a strategic asset because it is viewed by consumers as a secure investment compared to more seasonal fabrics like linen or knitwear.

Companies are utilizing the category as a laboratory for aesthetic and sustainable advancements. For instance, Riachuelo has recently launched its Pool Jeans line, which emphasizes colorful, streetwear-aligned styles produced through sustainable methods.